Our Story

Hi I’m Sophie, mum and founder of lulabloom.

After my own birth & postpartum journey, I realised how under-prepared many of us are for those early weeks. So much focus is placed on the birth and the baby, yet very little attention is given to the mother’s recovery, comfort, and wellbeing.

Becoming a mum changes everything. The sleep deprivation, the emotional shifts, the exhaustion. I experienced firsthand how intense and transformative the postpartum period can be, and how often mums are expected to move through it without enough support.

I created lulabloom because I wanted better for mums.

Every product we offer is thoughtfully chosen with real postpartum needs in mind. These are the essentials I reached for as a new mum and the ones I wish I’d had from the beginning.

Whether you’re preparing for birth, navigating postpartum, or gifting a mum you love, my hope is that lulabloom helps you feel seen, prepared, and cared for.

From one mum to another, you matter too. 

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